For many sellers, the idea of going to auction can feel high-stakes. Fast-paced bidding, intense competition, and the hope of a result on the day often take centre stage. But while the auction event itself grabs the spotlight, it’s the four-week campaign leading up to it that does much of the heavy lifting.

An auction campaign offers structure, momentum, and valuable market insight. The defined timeframe, usually four weeks, creates a clear window for buyers to act. This deadline drives urgency, encouraging inspections, finance approvals, and early decision-making. For sellers, it also means the process won’t drag on indefinitely. You’ll have a clearer picture of where things stand come auction day.

One of the major advantages of an auction campaign is the pricing intelligence it generates. Throughout the campaign, your agent will be in constant conversation with potential buyers, gathering feedback on how your property is being received and where the market sees value. This information is key in helping you set a realistic reserve and align expectations.

Competition and Transparency

The auction itself creates a transparent environment that buyers appreciate. Rather than second-guessing who else is interested or what offers are on the table, all parties can see the competition play out in real time. That competitive energy, combined with the emotional intensity of the moment, often pushes buyers to stretch to their full capacity. In the current market, where stock is limited, that same urgency is prompting more pre-auction sales. Serious buyers are increasingly submitting strong early offers, often above expectations, in an effort to eliminate competition and secure the property before auction day.

Negotiation and Pricing

Not every auction ends with a result on auction day, of course, but that doesn’t mean the process hasn’t worked. Far from it. The majority of homes that don’t sell at auction go on to sell privately within two weeks, often to one of the registered bidders or to someone new who now has a clearer sense of pricing. By this stage, you’ve already built strong campaign momentum, and your agent has a warm list of qualified buyers to negotiate with.

Importantly, the auction process helps avoid the risks of mispricing, which is one of the most common issues in a private treaty campaign. Price too high and you risk scaring buyers off and racking up days on market. Price too low and you may sell quickly but undersell the property’s true value. Auction allows the market to speak while giving you the final say with a reserve.

Skilled Auction Agents

It’s worth noting that not all agents approach auctions with the same strategy or experience. A good auction agent doesn’t just turn up on the day hoping for the best. They work behind the scenes from day one to nurture buyer relationships, provide ongoing updates, manage due diligence, and build competitive tension in the lead-up to auction. Before committing, ask about your agent’s recent auction results, their average clearance rate, ongoing training, and how they plan to market your property to gain the exposure needed to attract qualified bidders.

At Kollosche, auction performance is taken seriously. The agency invests in regular, ongoing training for its agents in partnership with leading auction specialists. Through in-depth case studies and scenario-based workshops, agents build the confidence and expertise to handle a wide range of buyer behaviours and campaign situations with clarity and precision on the day. This depth of preparation ensures no opportunity is missed when it matters most.

Whether your property sells under the hammer or shortly after, an auction campaign offers a clear structure, valuable feedback, and strong momentum that can lead to a successful result. When you have a steer on what buyers are willing to pay, you’re in the strongest position to make decisions with confidence.

If you would like to understand the right sales strategy for your property, reach out to Kollosche’s experienced sales agents operating in your area for strategic advice.

JULY AUCTION WATCH

4/19 Hythe Street, Miami
Luxury four-level beach house with ocean views.
Auction on Site: Friday 25 July at 11am
Agents: Brad Coyne and Ben Mason

179/8 Admiralty Drive, Paradise Waters
Sophisticated sub-penthouse with 300-degree views.
Auction In-Rooms: Friday 25 July at 12pm
Agents: Ryan Ward and Darryl Bright

6 Alma Street, Broadbeach Waters
Absolute waterfront living with a heated pool.
Auction on Site: Wednesday 30 July at 1pm
Agent: Corey Bedford

272 Nineteenth Avenue, Elanora
A Modern Coastal Oasis on Tallebudgera Creek.
Auction on site: Thursday 31 July at 10am
Agents: Taylor Kleinberg and Brad Coyne

21 Norfolk Avenue, Surfers Paradise
Secluded Resort-Style Oasis Infused with Coastal Calm and Designer Charm
Auction: Thursday 31 July at 1pm
Agents: Ryan Ward and Eddie Wardale

401/46 Pacific Parade, Bilinga
Three bedroom apartment overlooking North Kirra Beach.
Auction on Site: Thursday 31 July at 4pm
Agents: Troy Dowker and James Roberts